Bacterial infections are pervasive, costly and deadly. Today, and every day in the United States, over 270 people will die from a Healthcare Acquired Infection. And it seems like every day, there’s another foodborne illness outbreak, another multimillion-dollar food product recall, another alarm about antibiotic resistant infections. One valuable new tool in the battle against the risks of infection is Visible Light Disinfection. This seminar will help you understand this new technology, how mainstream customers are using it today, and what you need to know to speak about it intelligently. We’ll cover:

  1. The problem: basic issues and statistics

  2. The types of customers/environments that have infection control needs

  3. How visible light disinfection works and how it addresses customer needs

  4. Common questions & concerns (Is it safe? How does it differ from UV? Etc.)

  5. How to differentiate yourself by educating and adding value to clients

  6. Q&A

Webinar participants are eligible for one (1) IES Continuing Education Unit (CEU).


David Haar is the Senior Director of Strategic Marketing at Vital Vio. He has over 30 years of experience in branding, communications, lead generation, research, analytics, and product management, domestically and globally. He brings extensive marketing leadership experience to Vital Vio having built high-performance marketing teams, driven profitable growth and cultivated stellar brands within the healthcare and technology sectors for startups, growth and public companies. Most recently David led his own marketing consulting firm, delivering strategic and tactical expertise to companies that did not need or could not afford a full-time, executive-level marketing professional. Prior to that David served as senior vice president of marketing for InfuSystem, a healthcare services company, and as vice president of marketing for National Medical Health Card, a pharmacy benefits manager. David has a BA in English from the University at Albany; in his spare time, he can be found in his kayak attempting to trick bass with fake worms.

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